Neola pops again...
Neola has organised another pop-up store on 201 Portobello Road, 4th-17th of April, our 10th pop-up venture. We just love being out and about in our favourite spot in Notting Hill surrounded by trendy restaurants, bars, independent boutiques, and not to forget many colourful characters.
We set-up a temporary store in the heart of Notting Hill and invited 2 fellow designers, Eight Hour Studio and Pourquoi Pas to join us. We moved into an empty shell late on Sunday and overnight a shop emerged, open for business Monday morning. I wish I could say that it all happened by magic, but it took many hours of cleaning, shifting furniture, unpacking, setting up, and decorating by the pop-up fairies.
It was worth it...
We had a wonderful two weeks in our pop-up, which we set-up as a concept store offering jewellery, fashion, and lounge wear. It was lovely to see so many of our loyal customers, who have become friends over the past years. Thursday was our special night, a late night shopping soirée for friends and customers. We enjoyed meeting new people and having a chat over cocktails and canapes.
We connected with bloggers and editors, who we invited to our press event. Closing down wasn't too sad, as we had planned another pop-up the following week in a larger store next door.